The Sizzle Book, by Elmer Wheeler
We have called this abbreviated edition The Sizzle Book, because it is built around Mr. Wheeler’s now-famous slogan, “It’s the sizzle that sells the steak—not the cow.”
You will find in this book not only the Five Wheelerpoints, in addition to several chapters explaining the Wheeler philosophy of selling, but a brand new chapter written especially for this edition, “Putting the Sizzle Into Hams, Airlines and Silverware.”
The Sizzle Book contains the gist of Mr. Wheeler’s work in measuring effectiveness of spoken words and selling techniques. It should literally prove to be worth its weight in gold to the thousands of ambitious salespersons who wish to take the guess and gamble out of their everyday sales presentations.
R.P. ETTINGER. President,
PRODUCT IS A DIGITAL DOWNLOAD