"The Elmer Wheeler Career Course in Tested Salesmanship"
Available ONLY at www.elmerwheeler.net
Over the more than 60 years since "The Elmer Wheeler Career Course in Tested Salesmanship" was initially introduced it has been taught in 125 separate business schools and at Universities. In years of collecting Elmer Wheeler materials we have only ever come across this single copy of the course materials. We're proud to make it available for your consideration.
The Content of the course is based on years of usage by over 247 sales corporations in America, Canada, Mexico and Europe. It will make a good salesman out of a novice - will polish up and improve the most skilled star salesman or top executive.
This is, indeed, a TESTED course in selling!
The Timing of each assignment has been the result of several years testing in business schools. It is highly advised that you adhere to this Timing.
Required in the taking of the course were 4 Elmer Books and they are included with this material. Each session included assigned reading of specific chapters of these books prior to the next session.
This course consists of 20 "Sessions." The course given over a period of 8 weeks. Each week there was an envelope given at one of the sessions, each session in which an envelope is to be distributed to each student is identified in the "Confidential Directors Manual."
The contents of each envelope varied and at minimum contained a "Personality Quiz" and a "Sizzlegrams Quiz Sheet." Some envelopes also included "cards" intended to be carried by the students and used in their work. Some included full page charts such as the "Dress Check-Up Chart" and the "How do Prospects Stack Up Chart." All are INCLUDED with this course material, nothing is left out!
- Over 50 Hours of Classroom Instruction
- Hundreds of Pages of Study Materials
- 16 Separate Quizzes
- Extra Charts and Booklets
Author, speaker, and salesman extraordinaire Elmer Wheeler defined the art of the sale. He established himself as a bonafide celebrity at the peak of the Great Depression, and his witty and salient sales principles (known as “Wheelerpoints”) are just as relevant now as they were back in the day.
The Elmer Wheeler Career Course In Tested Salesmanship is offered here EXACTLY as Elmer originally intended and delivered online.
Materials include the CONFIDENTIAL Directors Course Manual, the only copy known to exist is reproduced in exacting detail, identical to the original.
Importance — Wheeler used psychologist Alfred Adler as evidence that the need to feel superior is the number one motivator for people to purchase something.
Appreciation — The need to feel appreciated is the underlying reason many people leave their jobs—and their spouses.
Approval — Everyone wants to be liked by other people. Attaining the sense of approval from others will cause someone to go to extremes—even if it’s to the detriment of their own good.
Ease — People are fundamentally lazy. We want things easily, quickly, and to do things with the least amount of effort.
Success — The definition of “success” is personal to each and every one of us. For some it could mean money, security, or a bigger house. For others it is watching their children grow up to be productive members of society. Whatever it may be, it is your job to define that motivator in your prospect.
Keep these motivators in mind as you market and sell your product or service in your sales career. Chances are you’ll see your closing rate skyrocket!