Getting the Most From this Manual

This Director's Manual is pocketsize so that it may be carried conveniently in your pocket. It will be handy to carry with you and bring to the classroom - called the 'Word Laboratory.

The type is scientifically designed so the pages can be read easily and at a glance for rapid use. You can lay the book flat open in front of you and follow the course, assignment by assignment.

While our Timing may differ, slightly, with your own, the Timing of each assignment has been the result of several years testing in business schools. It is highly advised that you adhere to this Timing.

The Content of the course is based on 18 years of usage by over 247 sales corporations in America, Canada, Mexico and Europe. It will make a good salesman out of a novice - will polish up and improve the most skilled star salesman or top executive.

This is, indeed, a TESTED course in selling!