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Tested Direct Selling

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FOREWORD

IT HAS BEEN YEARS SINCE A COMPREHENSIVE

BOOK HAS BEEN written on the application of the technique of salesmanship to direct selling (door to door). There has been great need for such a book covering this streamlined method of distribution as it is carried on today.

Elmer Wheeler with his lifetime of experience in sales “trouble shooting” and sales analysis was the person to write it.

It can be studied with profit, not only by the great army

of salesmen and executives in this field, but by those in any other field of selling, for the principles are the same, the applications only being different.

Here the reader will find valuable ideas “put across” so entertainingly that the book reads itself.

There need be no hesitation in saying that the person interested in any type of selling, who fails to read it, misses an important opportunity for betterment.

J.M. George
General Counsel, National Association of Direct Selling Companies.

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