ABOUT TEN years ago a newspaper man developed an idea for increasing sales through a more effective use of words.
Now, Elmer Wheeler, its originator, has put into this new book the fundamental principles responsible for his success and has adapted them to help you meet those many personal situations confronting you at home, in the office, and in society.
No matter who you are, no matter what your position in life is, you depend upon words for your success and happiness. The right words can win you a job, a wife, or a promotion The wrong words can lose friends for you in social life, block your progress in business, or make you miss your big chance.
The vital importance of the right words at the right time has been put to dollars-and-cents use by Mr. Wheeler for such sales organizations The Hoover Company, Statler Hotels, Johns-Manville Corporation, and American Airlines. What Mr. Wheeler has already done for sales people in his earlier book, Tested Sentences That Sell, he is doing for you in Word Magic.